Search Engine News: Google Going iGoogle?

Earlier today, Google let their iGoogle Portal go public as their home page for a brief period of time. If you visited Google between 3:30 and 4:00 PM CST, this is what you saw:

This could be a test to see how people will respond to iGoogle as the default page at Google.com. Or it could be a technological goof— perhaps someone was "fiddling" with the URL rewrite rules. We think Google may be looking at completely changing their home page to default to the iGoogle home page in the near future. After all, Bing has been getting a lot of attention lately.

To see how the new home page might look, visit iGoogle at http://www.google.com/ig.