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Yahoo! Acquires Overture, Google Launches AdSense - Search Engines News and Articles - July 14, 2003
Monday, July 14, 2003
Yahoo! and Overture announced this morning that they had closed a deal under which Yahoo! will acquire Overture outright for $4.75 in cash plus 0.6108 in shares of Yahoo! stock for each share of Overture stock. The deal is being valued at 1.63 billion dollars and will complete in the fourth quarter of this year.
Yahoo! to Acquire Overture
Acquisition Positions Yahoo! as the Largest Global Player in the Rapidly Growing Internet Advertising Market
Combines Leading Web and Commercial Search Services With Internet's Largest Global Audience
Sunnyvale, CA & Pasadena, CA
July 14, 2003
The combined companies expect to be able to take advantage of a number of revenue synergies by expanding marketing opportunities on Yahoo!'s network through:
- expand Pay-for-Performance search faster and more cost effectively into vertical properties, such as shopping, travel, and yellow pages;
- integrate contextual advertising throughout Yahoo!'s network, including properties such as in sports, real estate and autos; and,
- leverage Overture's efficient, scalable marketplace by offering its 88,000 advertisers, the majority of which are small- and medium-sized businesses, the ability to get online, sell online and promote online by purchasing a range of additional Yahoo! services such as Yahoo! Store and Yahoo! Web Hosting.
Yahoo! and Overture will be able to expand their combined products and services internationally to create a unique global marketplace. Immediate opportunities include Europe, Korea and Japan where both companies have a strong presence.
Yahoo ads to widen with Overture deal
By Steve Gelsi, CBS.MarketWatch.com
2:56 PM
ET July 14, 2003
NEW YORK (CBS.MW)
Advertisers are bullish on Yahoo's ability to provide them with more one-stop shopping for their needs through the Web portal giant's plan to buy search rival Overture Services, two industry players said.
Yahoo to Buy Overture in $1.63 Bln Deal
Mon July 14, 2003 03:34 PM
ET
By Ben Berkowitz
LOS ANGELES (Reuters)
One possible pitfall to the deal is that one of Overture's biggest customers, MSN, Microsoft Corp.'s MSFT.O Internet service, could cancel its contract, analysts said.
"I would be worried that the other major partner of Overture, which is MSN, would now make moves to have their own paid search platform -- organically or buy another," Troy Mastin, analyst for William Blair & Co. said.
Overture's Meisel told Reuters Microsoft has the right to abandon its contract if Overture undergoes a change of control. But Yahoo Chief Executive Terry Semel said the status of Overture's relationship with Microsoft was not a main concern at the moment.
Wednesday, June 18, 2003
Google has just launched and announced a new program for Webmasters called
AdSense. Basically, it's an easy way for websites to participate in the Google Adwords program, even if they have smaller sites with relatively low traffic. In other words, Google's AdWords program is about to expand to cover the entire Web universe.
Google Expands Advertising Monetization Program for Websites
Google AdSense Enables Sites to Maximize Revenue Potential While Enhancing User Experience
MOUNTAIN VIEW, Calif.
June 18, 2003
Google.com
Monday, June 02, 2003
Judge dismisses suit against Google
By Stefanie Olsen
Staff Writer, CNET News.com
May 30, 2003, 2:40 PM PT
A federal judge this week granted Google's motion to dismiss a suit that alleged the company manipulated search results in its powerful Web index.
"The judge dismissed the case on the grounds that Google's formula for calculating the popularity of a Web page, or "PageRank," constitutes opinions protected by the First Amendment."
