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Sportsline.com Signs on with Google Adwords, Google IPO Update, Disney Signs on with Google AdWords, Google Content-Targeted Advertising Launched - Search Engines News and Articles - February 25, 2003

Monday, March 31, 2003, 6:00pm
SportsLine.com today announced that it has secured an agreement with Google, enabling Google to place AdWords on the SportsLine.com website.

Add one more company to Google's current list of Adwords partners, which already includes AOL, Ask Jeeves, Netscape, Earthlink, Compuserve, AT&T, BizRate, DealTime, The New York Times, The Washington Post, Yahoo! JAPAN, Libero, NEC Biglobe, NIFTY, and BT Openworld.

SportsLine.com in deal with Google
4:29 PM EST Monday, March 31, 2003
South Florida Business Journal

| SportsLine's new teammate: Google
By Sandeep Junnarkar
Staff Writer, CNET News.com
March 31, 2003, 7:21 AM PT

Google has begun signing up vendors for its AdWords program. First in are two ad networks, Burst Media and Fastclick.

Google Teams With Ad Networks
March 28, 2003
By Brian Morrissey
SiliconValley.Internet.com
"Google has signed distribution deals with two ad networks, Burst Media and Fastclick, for its newly released content-targeted ad offering."

There's been more news about a possible Google IPO lately as a result of comments made by Google co-founder and technology head Sergey Brin at the PC Forum in Scottsdale, Arizona, on Tuesday, March 25.

Google's Brin: No IPO Plans
March 26, 2003
By Brian Morrissey
Boston.Internet.com
"Eager investors will just have to wait. Google's co-founder and president of technology, Sergey Brin, told an audience on Tuesday that the search company was unlikely to file an initial public offering (IPO) anytime soon."

WALL ST. FRETS AT GOOGLE IPO STALL
By BEN SILVERMAN
March 31, 2003
New York Post (NYPost.com)

Monday, March 10, 2003, 2:07pm
Google announced via press release that they have made an agreement with Disney to syndicate the Google search results and Adwords listings on Disney's Go.com. In addition, Google will provide site-specific search engines and Adwords links to Disney.com, Movies.com and FamilyFun.com beginning in the Spring.

Google's search results will now be displayed on Yahoo!, AOL, Netscape, Go.com, Alexa, iWon.com, Earthlink (when you select "The Web" as a search option), and Compuserve.

The arrangement with Disney does not include Google's Content-Targeted Advertising program (see immediately below).

Google to Provide Web Search and Targeted Sponsored Links to Walt Disney Internet Group Web Properties - Disney.com, FamilyFun.com, Go.com and Movies.com
NORTH HOLLYWOOD, Calif. & MOUNTAIN VIEW, Calif.
March 10, 2003
Google Press Release

Tuesday, March 4, 2003, 4:00pm
Google announced today the launching of a new service called Google Content-Targeted Advertising.  Through the new service, Google is feeding its Adwords Program ads to content-based websites.  For about a year now, Google has run its Adwords Program as a way for websites to place text ads in the search results of Google and its partners.  Today's announcement places Google in an entirely new market.

According to Google, "unlike other paid listing services, Google's innovative advertising technology gauges user response in the form of click-through rates to determine the order in which ads are shown. Users see the most relevant advertising first and advertisers are rewarded with average click-through rates at least five times higher than the industry average for traditional banner ads."

Today, you can purchase text ads on Knight Ridder Digital properties (San Jose Mercury News, Detroit Free Press, Miami Herald, and Philadelphia Inquirer) and on HowStuffWorks.com, as well as on Google Groups through the program.

Google's current list of Adwords partners includes AOL, Ask Jeeves, Netscape, Earthlink, Compuserve, AT&T, BizRate, DealTime, The New York Times, The Washington Post, Yahoo! JAPAN, Libero, NEC Biglobe, NIFTY and BT Openworld.

Google's search results are currently displayed on Yahoo!, AOL, Netscape, Alexa, iWon.com, Earthlink (when you select "The Web" as a search option), and Compuserve.

Google Builds World's Largest Advertising and Search Monetization Program
Company introduces automated content-targeted ads; Advertising customer base surpasses 100,000
MOUNTAIN VIEW, Calif.
March 4, 2003