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Yahoo!'s New Look, FTC Warnings to Search Engines, Google Extends and Expands Relationship with Yahoo! - Search Engines News and Articles - July 11, 2002

Thursday, July 11, 2002, 10:57am
The AP submitted a series of random querries to Alltheweb, AOL, AltaVista, AskJeeves, Google, Hotbot, Looksmart, Lycos, MSN, Overture, Netscape, and Yahoo! during the week of July 11, to determine whether or not the search engines had made any changes to comply with the FTC's recommendations. They conclude that "all but one [Google] of the surveyed search engines will have to make revisions to meet the FTC's guidelines."

Search Engines Slow on Disclosure
FTC told firms in late June to make clear advertisers' influence
Associated Press
San Francisco, July 11

Wednesday, July 10, 2002, 6:21pm
The speculation over whether or not Yahoo! and Google will renew their deal whereby Google provides search engine results to Yahoo! when an exact match for a phrase is not found in the Yahoo! directory will continue. Today, Yahoo! announced that they have extended their deal with Google until the end of September.

Yahoo earnings back in black
By Jim Hu
Staff Writer, CNET News.com
July 10, 2002, 2:35 PM PT
The very last sentence says, "Yahoo also said it extended a deal to carry Google's search listings as a backup for its own search directory until September."

Tuesday, July 9, 2002, 2:54pm
Advertising Age magazine has picked up the story about the FTC warnings to the major search engines.

FTC DEMANDS HONESTY IN SEARCH ENGINE RESULTS
Wants Paid Advertising Revealed to Online Consumers
July 08, 2002
By Tobi Elkin

Wednesday, July 3, 2002, 3:25pm
USA Today has published an article describing the responses of three major search engines to the letters they received from the FTC, which we described for you on Saturday. The Washington Post has also covered the topic. There will surely be more to come on this issue.

Search engine providers address FTC complaints
07/02/2002 - Updated 10:07 AM ET
PALO ALTO, Calif., (Reuters)
USA Today

| FTC Warns Search Engines on Ad Placements
By Brian Krebs
washingtonpost.com Staff Writer
Monday, July 1, 2002; 5:30 PM

Also, Stefanie Olsen has written an article about Yahoo!'s new look. She interviewed Yahoo! spokeswoman Diane Lee.

Yahoo unveils home page face-lift
Internet portal introduces first major redesign since 1995
By Stefanie Olsen
c|net News.com

Tuesday, July 2, 2002, 10:59am
Yahoo launched it's new look last night! If you're still setting your browser at 640x480, you'll need to change your settings. That's good news for everyone, as it will eventually enable designers more flexibility. See Yahoo.com.