FROM CLIENT TO NEW HIRE: INTERNET FIRM'S SEO SUCCESS INSPIRES AMERICAN MARKETING ASSOCIATION DIRECTOR TO MAKE THE LEAP

OAK PARK, Ill. (September 20, 2006) - Three years ago, James Heckman decided to give search engine optimization a try. As director, Internet communications at the American Marketing Association (AMA), he was responsible for their successful Web site, Marketing Power. When the site wasn't performing as well as expected in the search engines, Heckman became concerned about lost opportunities.

Then he brought in Oak Park, Ill.-based firm Mir Internet Marketing, for what became an extremely successful optimization program, elevating the AMA's site to the top of searches on leading search engines and increasing traffic to MarketingPower.com more then tenfold.

The firm's performance so impressed Heckman that he's joined Mir as the company's new vice president of marketing. In his new position, Heckman will oversee strategy, Internet content, advertising, public relations and client relations for Mir, including its subsidiaries SEO Logic and TherapistFinder.net.

"I had reached a point in my career where it was time to move on, but I wanted to make sure I went to a firm that shared my passion for producing great work," said Heckman. "For three years Mir was a partner to me as I ran the AMA's Internet marketing division, and I look forward to continuing that relationship as part of the Mir team."

A skilled Internet marketing expert and manager, Heckman brings more than 10 years of marketing experience to the company. Prior to joining Mir, he was the director, Internet communications for the AMA, one of the country's largest professional associations for marketers. During his tenure at the AMA, Heckman managed Internet content, new product development and technical development of the association's Web site - MarketingPower.com - and led several successful marketing initiatives for the association to make the site's content more accessible to its members. His many achievements include the development of the Marketing Careers Network, a consortium of job boards from leading marketing associations, and developing several online and e-mail based marketing programs that yielded 30-40 percent revenue growth for the job board over a three- year period.

"James' knack for Internet marketing and his numerous successes at the American Marketing Association made him the perfect addition to help enhance market position and awareness for Mir, as well as SEO Logic and TherapistFinder," said Mir Internet Marketing founder and CEO C.J. Newton. "Having known James for several years, I'm thrilled he's now officially part of the Mir team, and I'm confident he will be key to helping our company reach its long-range goals."

Heckman received an MBA from the University of Chicago in Spring 2006, with concentrations in Marketing, Finance and Entrepreneurship. He earned a B.A. in 1995 from Northern Illinois University in DeKalb, Ill. He resides in Naperville, Ill.

About Mir Internet Marketing

Based in Oak Park, Ill., Mir Internet Marketing offers full-service, cost-effective, end-to-end Internet marketing solutions for clients. Offering Internet marketing research and strategy, creative design, and Web development, Mir's business solutions have been attracting and engaging viewers and driving business since 1996. Through subsidiary SEO Logic (http://www.seologic.com), the company provides search engine optimization solutions to propel websites to the front of competitive search engine placement races. Mir subsidiary Find Counseling.com (http://www.findcounseling.com), is the original online directory of therapists, and now one of the leading therapist listing sites on the Internet. Mir Internet Marketing is the exclusive Internet marketing and search engine optimization partner of the American Marketing Association and its Web site Marketing Power (http://www.marketingpower.com).

FOR MORE INFORMATION, CONTACT: Kelley Regan, 773-317-3550, kregan@ameritech.net