Our Technology
Our Technology: SiteLogic & START
SiteLogic: Search Engine Optimized Content Management System
A content management system (CMS) needs to work for your internal staff and deliver content that search engine spiders can easily understand. Most “off-the-shelf” CMS applications are easy to use, but generate code that is not search engine friendly. With SiteLogic, you get comprehensive management of the structure, navigation, and content of your site while ensuring that the resulting pages are fully optimized and delivered using standards-compliant code, which helps drive better organic rankings for the content you have worked so hard to create.
Rich Content, Site Structure and Navigation Management
Our CMS is designed to streamline the process of creating, approving, and publishing rich content to your website. Whether you prefer a simple, Microsoft-Word-like interface or want to dive in and write your own HTML, you’ll have all the tools you need to effectively and efficiently manage the growth and development of your site.
Publishing press releases, frequently asked questions, and other resources is also simple and painless. The system supports publishing news feeds via RSS with the click of a button, and can even convert documents from HTML to PDF on demand.
Through the SiteLogic CMS, your team will be able to quickly and easily develop, publish, and maintain rich content for your website without worrying about the impact on search engine optimization.
START: SEO Tracking and Reporting Toolkit.
START is our proprietary platform for gathering keyword data, monitoring the search landscape, and tracking the organic search performance of your site over time.
The system tracks nearly two dozen metrics for each keyword and page associated with your site, automatically updating statistics on a monthly basis. We analyze the data captured by START to create the initial SEO strategy for your site, to measure organic search performance over time, and to refine our strategy to reflect changes in site content and search engine or user behavior over time.
START:
- Features a proprietary system for gathering, storing, and analyzing complex site and keyword data.
- Gathers data from from Google, Yahoo!, Bing, and others through a single interface.
- Stores gigabytes of current and historical site and keyword research data for you.
- Provides detailed, customizable reporting in an easy-to-use interface.
- Features built-in intelligence to help with your analysis and highlight trouble spots.
- Includes powerful graphing capabilities that make it easy to spot trends.
- Lets you dig deeply into areas that a simple rankings report doesn't.
- Shows actual links discovered, not just link popularity score.
- Lets you easily track competitor sites using the same metrics that apply to your site.
- Helps you fine tune your SEO strategy based on real-world search trends.