Search Engine Marketing FAQ

Answers to some of the thousands of questions asked by marketing executives who attended the AMA's first free Web seminar, "Why Can't My CEO Find Our Website??"

How do I find out what my link popularity is, and who is linking to my site?

Using advanced search options, you can search specifically for websites which have linked to your website at all the major search engines. You can use our Link Popularity Checker to get a monthly report e-mailed to you at no charge. To do a link popularity check manually, simply use the guide that follows.  Type the italicized, red text into the search engine, and it will give you a list of all the sites it has found that link to your site.  This is extremely useful if you are changing domain names and want to tell everyone who has linked to you to please update their link.  Of course, you have to replace www.domainname.com with your domain name!

Use these links to manually check your link popularity:

1. Go to All The Web/Fast and search for link.all:www.domainname.com
   
   

   

2. Go to AltaVista and search for link:www.domainname.com
   
   
3. Go to Google and search for link:www.domainname.com
   Remember, Google syndicates its search results, so there is no need to search for links to your site on any of the sites which use Google results (AOL, Netscape, Disney's Go.com, Alexa, and iWon).
   
   
4. Go to MSN and search for link:www.domainname.com
   
   

   Search the Web for:

   Use Advanced Search

5. Go to Yahoo! and search for link:http://www.domainname.com